Google has been steadily winning the digital ad war in the US since 2010, but the battle for supremacy between the search giant and the internet giants has been less clear.
Now, as Google’s share of US advertising dollars shrinks and the industry scrambles to compete, analysts are turning their attention to the new battlefront: mobile.
Google’s mobile advertising business, as it is now known, has been on the decline for some time.
In 2014, it lost more than 20% of its ad revenue, according to research firm Forrester, and it has seen its share of the mobile ad market shrink to about 2% in the past year.
The number of Google ads that are delivered to mobile users has shrunk from 1.4 billion in 2016 to just more than 1 billion this year.
Google’s strategy for mobile is largely based on its ad technology.
“Mobile is going to be Google’s dominant advertising platform,” says John Gresham, the founder of ad agency Greskin, who is the author of the book “The Great Ad War.”
“And it’s not going to disappear anytime soon.”
Google and Facebook, Google’s biggest rivals, are working to bring the digital platform to mobile in their own way.
Google’s mobile ad business is largely built on an ad technology that is essentially a way of making mobile a more personal and relevant experience.
The ad platform that Google uses to deliver its ads to mobile devices is called Google Display Network, or Google Display, and its goal is to provide a more personalized experience for users on their mobile devices, according in part to a recent report by the non-profit Digital Advertising Alliance.
Google is also using its advertising technology to deliver ads to advertisers’ own sites.
Google says its display technology is 99% accurate and that it’s helping users discover and purchase products and services they’d normally not be able to.
But it has struggled to compete with other platforms that are competing directly with Google.
Apple has built its own mobile advertising platform, called AdMob, which Google is now using to deliver Google’s ads.
Apple says that it uses the technology to give consumers a more powerful experience on its website, and Apple says its own ad technology is 100% accurate.
The technology Apple uses is called Mobile Ads, and in a recent filing with the US Securities and Exchange Commission, Apple claimed that its own display technology was 99% correct.
Google claims that its display tech is 100%.
But Apple is still fighting with Google over its display business.
In a report to investors in March, Apple wrote that it was “deeply concerned” about Google’s use of display technology in its mobile ads.
Even as Google has made big moves to try to disrupt the mobile advertising market, it has also been battling with Apple in its own digital advertising business.
Gresham says that Google’s strategy to compete in mobile has largely been based on a “one-size-fits-all” approach.
Google wants to make its mobile apps feel as personal and accessible as possible.
Google thinks that it has the best advertising platform for mobile.
“They’re trying to make it as personalized as possible, to get it to feel like the home page of your friends and family, so that it will be a natural user experience,” he says.
“And then they’re trying not to have it feel like a competitor, like they’re going to steal everything.”
Gresmann says that the Google ad technology has made mobile a much more personal experience.
Google says that its mobile ad technology was 100% correct, and that its ad platform was 99.99% accurate, in a filing with investors in September.
But that’s not the only battle Google has in store.
Google has also fought with Microsoft and Facebook in its digital advertising space.
Google spent more than $600 million to buy Microsoft’s ad platform last year, according the New York Times.
In addition to Microsoft, Google also bought a stake in Facebook in August.